By Les Dunaway

We lost a great one today – Steve Jobs lost his long battle with cancer. Our world is poorer without him. [WSJ]  [Forbes]

I want to talk, not about the Mac or the iPad or … that Steve and his coven of heavy-techies created,  but rather a basic principle the Macs have followed.

Open the box

Plug in the cord

Turn it on

Start working

The Mac has always been focused on minimizing the things people have to learn just to use the machine. If all of us in business had that same focus, the world would have far less aggravation.

So, Thanks Steve! You reduced the amount aggravation in the world.